Relevant authoritative data show that China's domestic tourism revenue reached 5.1 trillion yuan in 2018 and is expected to reach 6.1 trillion yuan in 2019. In 2019, the number of domestic tourists in the country will reach 6.06 billion, and the number of foreign tourists will reach 150 million, maintaining the annual 10 Growth rate of more than%.
At present, China has steadily ranked first in the world ’s tourism consumption, and Shanghai is the developed city with the highest tourism vitality index and the highest tourism consumption among Chinese cities. The “Shanghai Urban Master Plan (2017-2035)” clearly states that Shanghai will be built As a world-renowned tourist city and a world-class tourist destination city, it is imperative to provide Shanghai residents with a better, more direct and more affordable tourist service experience. Zhenghe Convention and Exhibition Group has spared no expense in building the Shanghai International Tourism Exhibition with the theme of "Starting from here and starting the world journey". With innovative marketing models and rich sales promotions, it has contributed to the Shanghai tourism industry.
Leading a new marketing model for the Shanghai tourism industry
Shanghai International Tourism Exhibition, referred to as ITCF, is a brand exhibition combining one-stop tourism B2C marketing and B2B cooperation and communication mode, which maximizes the integration of tourism brands and online media resources in the world and in Shanghai, and fully meets the industry and The demand of Shanghai's tourism consumers has attracted widespread attention from the industry, and it is bound to be recognized by the majority of industry professionals and consumers. It is a new trend in the tourism industry's marketing model and a new consumer platform, and it is a "vane" leading tourism consumption.
Three advantages boost the new wave of Shanghai's tourism industry
Guangzhou Zhenghe Convention and Exhibition Service Co., Ltd. has received the strong support of Shanghai government authorities and chambers of commerce, relying on the strong rigid demand of the Shanghai tourism market and the joint effective promotion of major well-known tourism brands, through the matchmaking of the ITCF one-stop tourism marketing platform, Shanghai April will set off a new wave of tourism consumption.
Shanghai is located on the southeast coast of China and is located at the mouth of the Yangtze River. It is one of the most developed cities in China and the economic center of China. Shanghai's special status determines the huge absorption, radiation and influence of Shanghai on the tourism industry. It is one of the tourist destinations for domestic and foreign tourism and the city with the largest number of tourists. It also determines that Shanghai ITCF has huge room for development and growth.
In order to cultivate a large-scale brand exhibition in the Shanghai tourism industry, the organizing committee adheres to the strategy of large-scale, large-scale investment and negative budget, focuses on long-term cultivation, and carefully builds a one-stop tourism consumption platform that serves the people and businesses and cultivates brands.